Ep. 48: How to Delegate Marketing and Focus on Growth

SUMMARY:

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan switches things up by interviewing her executive assistant-turned-brand manager, Kelsey!

Kelsey shares how her role has evolved from executive assistant to brand manager—and how that shift has been a game changer for practice growth. She manages Simply Southern Chiropractic Center, Million Dollar Chiro, and MFD Enterprise’s marketing vendors, coordinates SSCC outreach events, and helps keep all brands running smoothly so Dr. Duncan can focus on patient care and business strategy.

Whether you’re thinking about hiring an executive assistant, ready to level up your marketing, or just feeling overwhelmed doing it all yourself as a practice owner — this episode is for you!

TAKEAWAYS:

• Hiring the right support can unlock major growth for your practice
• Chiropractors wear three hats—clinician, business owner, and marketer—which is doable at first, but growth requires delegation
• Clear systems and project management tools, such as Notion or Microsoft OneNote, help keep your marketing team aligned
• Marketing is more than just social media—it includes events, email campaigns, advertising, follow-up, and community presence
• Outsourcing to specialized vendors often works better than relying on one agency to do everything
• Building personal connections in your community leads to new patients and stronger brand recognition

Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan!

LET’S GET SOCIAL!

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🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-48-how-to-delegate-marketing-and-focus-on-growth/id1733151475?i=1000718462018

🎙 Spotify: https://open.spotify.com/episode/3YP5N5JZfM9pn1RainLKBd?si=IZNMcvPZTTaI9PLIlrh2UA